Whenever someone ventures into the world of the unknown, the greatest adversary one encounters is one’s doubts and fear of failure. This is a very natural feeling to have. Those who succeed, however, do not get overwhelmed by these feelings. They rather try to overcome the negative thoughts and take the challenge head-on. Doing one’s own webinar feels a daunting prospect but once one gets down to the actual workings it is not as difficult as it may seem. In this article, we will give a brief lowdown as to how one can conduct their webinar and that too without having to rely upon expensive tools.
Selection of the Topic
No one in today’s hectic routine has time to waste listening to boring topics. One must make sure that the topic chosen be relevant to today’s day and age. People must have recent recall memory for that topic. There are a couple of ways to ensure this. One can look at the list of the popular posts and see to which content of theirs has the audience engaged the most. One can also use the services of Google Analytics to determine the keywords people use to reach one’s blog. Fair idea
Running a Webinar without Expensive Tools
No one wants to dig deep into their pockets to undertake an activity that has no guarantee of success whatsoever. Since Google Hangouts popped out, it is now possible to run webinars for free whilst also accommodating an unlimited number of participants. For enhancing up the standards of one’s webinar, one can always turn to webinar software such as Webinar Jam or Easy Webinar Plugin at a later time. There’re some technical aspects that need to be looked after like opening a google+ account, starting a YouTube channel, and linking them both together, but this shouldn’t be much of a worry.
Conducting a Webinar Smoothly
To make sure that the webinar goes ahead without any major glitches some work needs to be done. The most vital of these is getting to know the ins and outs of Google Hangout. The procedure of how to set up an event on Google needs to be learned and rehearsed. Some mock practices should be done to acclimatize oneself with the operational demands of the applications. A test webinar should be conducted, preferably with a test audience in attendance so that feedback regarding the shortcomings of the webinar can be gathered and things can be ironed out.
Engaging the Audience
The fate of any public interaction rests with the audience. For healthy, positive engagement keep the total duration within a reasonable range. One must make sure that the queries of the audience are heard and answered duly. Always attempt to summarize the learnings or information of the webinar in the last parts of the interaction. Give the audience members a chance to engage again by letting them know of your social media handles or the email account.
Looking Confident Facing the Camera
The major advantage that webinars have over written, documented stuff is that people get to directly engage with their favorite influencers. Looking confident and presentable in front of the camera, it may even be just the phone’s front camera, goes a long away in creating a positive impression on the audience members. The key factor to look after is the placement of the camera.
Creating Buzz and Hype for the Webinar
The last but not the least ingredient to make a webinar successful is to create a hype around it. An aura around the product generates great marketing value. This translates into people registering themselves for the webinar. Leading up to the webinar itself, reveal details of it in small proportions so that the anticipation of the engagers grows and soars. Write a post that entails the key factors of the activity so that people accept what they get. Don’t try to emotionally manipulate and build false hype regarding the session. Usage of email to send out alerts if any is encouraged. Since social media is an untamed beast, try getting as much leverage from these platforms as possible.
All in all, creating one’s own webinar isn’t an improbable task. All it requires is the charting out of a plan, sticking to it, and trying to deliver the best content possible.